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Securian Financial

Our purpose and values

At our core is a set of values — values that we share with our clients. These values guide how we do business.

Our purpose

We're driven by our purpose: helping investors build secure tomorrows 

Our 140-year long-term perspective

As part of a financially stable non-public company, we focus on the long-term and seek to execute consistently for our clients. Our asset management business has been built with a risk and liability management focus, coming from our long, successful history investing for our parent company’s general account. We are committed to providing investment solutions enabling our clients to achieve their goals with confidence. Our longevity is a testament to the strength of our company.

Core values

At our core is a set of values — values that we share with our clients. These values guide how we do business because the decisions we make matter to our clients, our employees, and to the communities where we live and work.

  • Trust
  • Strength
  • Integrity
  • Quality
  • Respect
  • Community

Diversity, equity, and Inclusion are part of our core values 

We are proactively creating an effective diversity, equity, and inclusion (DE&I) program that is sustainable, transparent and moves us toward engraining DE&I into the DNA of our organization. 

Securian Financial is prioritizing DE&I by bringing people together, having tough conversations and learning from each other’s diverse perspectives. We are also assessing our hiring practices and vendor sourcing to make these processes more equitable. We listen to diverse voices and are committed to being part of the solution to dismantle social injustice.

Read more about how this is playing out at Securian Financial.

Corporate social responsibility, how we bring our purpose to life

At Securian Asset Management, we help our clients build secure tomorrows. This purpose is at the core of being a responsible company, and it extends beyond the products and services we offer. We're committed to being a force for good by strengthening our communities, empowering our employees, supporting supplier businesses and investing responsibly.

Read more about Securian Financial's commitment to being a force for good by strengthening our communities.

Environment, social, governance – investing with integrity, combining values and research

Strong investment practices are at the core of our ability to deliver investment strategies that help our clients build secure tomorrows for individuals and families. 

Our investment approach is true to our values — trust, strength, integrity, quality, respect and community — and reflects the view that environmental, social and governance (ESG) factors can be the source of both investment risks and opportunities.

We strive to understand the impact of our investment decisions through this ESG lens that accounts for sustainable economic growth, a healthy environment, balanced demand and fair access to resources.

We’re committed to sharing our progress as we build upon our strong asset management foundation and formalize our responsible investment policy. View our ESG policy.

DOFU 5-2021
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